Generic Book Matches are Plain White or Thank YOu

The Re-Sale book match is typically given awato consumers at convenience stores as a complementary item with the purchase of tobacco products.  In 2018 there were 152,498 retail convenience outlets in the United States and this market continues to grow each year.  While some convenience stores buy their own private label book matches directly from us, most buy our re-sale matches from a national network of wholesale distributors. 


We have two Re-Sale designs: Plain and Thank You.  Although Plain is our #1 seller, our Thank You book match is also very popular because a sincere “Thank You” never goes out of style.



Private Label book matches can be found in Grocery Stores and some convenience chains all across the US and Canada, including: Market Basket, White Rose, Publix, Winn-Dixie, Giant/Stop & Shop, Quik Trip, 7-11 Canada, Quick Chek, Holiday Stores. 


Our minimum requirements for private label are 100,000 books and the pricing is  $0.02 – $0.03 per book.  For promotional or specialty products, please contact our subsidiary company, Atlas Match, at [email protected] or, (ASI/PPAI).  


To get started with a new private label matchbook, review our design templates.  You can also contact us by calling 603-532-8311 or email:  [email protected]


Our premium series for the convenience store trade is the Good Match.


Each caddie includes 50-books of a assorted designs.  The printing is high quality full color process.  Each book includes a bar code, so they can be sold individually at the counter.

The Premium series It’s a Good Match for good fun.  Fun, currentvintage and life style graphics. 

 The GooCause series  It’s a Good Match for a good cause.  Adopt a Pet, Good Match Tree and Endangered Species.

Waterproof packaging of 2-pack fire starter. Includes a plain matchbook, or your own customized matchbook. Minimum 250 packs.

Plain box matches are ready to ship. Packed 2500 boxes per case. Each box has approximately 18-sticks. Printed and assembled in the USA. Ships from Jaffrey, New Hampshire. Contact us for pricing.